Tuesday, October 27, 2009


The October 2009 cable news ratings are in with a major milestone: CNN has fallen to last place in the primetime demographic, the category advertisers covet most and in which three of its four primetime shows finished last for the first time ever.

CNN fell to fourth with an average of 190,000 A25-54 viewers in primetime in October, just behind sister network HLN, which averaged 191,000 A25-54 viewers in primetime. Fox News won the prime demo with 583,000 A25-54 viewers, and MSNBC came in second with 239,000.

In total viewers, Fox News won primetime with an average of 2,234,000. MSNBC averaged 730,000 total viewers, CNN averaged 679,000 total viewers, and HLN averaged 530,000 total viewers.

In the total day ratings, Fox News won among A25-54 viewers with an average of 344,000, while CNN (142,00) and HLN (146,000) beat last-place MSNBC (131,000).

Among total viewers in total day ratings, Fox News averaged 1,255,000 for first place. CNN placed second with 486,000, MSNBC placed third with 359,000, and HLN placed last with 307,000.

In all categories, CNN and MSNBC fell to their respective 2009 lows, and the networks have taken to squabbling with each other over whose October was better.

"We're thrilled to be beating CNN in primetime, where the money is made," a MSNBC spokesperson told the Huffington Post.

"We couldn't be more pleased that both our networks (CNN and HLN) are now topping MSNBC in total day and that CNN.com leads all TV news competitors on the web," a CNN spokesperson said. "As we have said for years, we measure our audience across all CNN Worldwide platforms and throughout the day, not just primetime. CNN provides quality journalism and our ratings reflect the news environment more than opinion programming does - especially in primetime."

source Huffington Post

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