Sunday, February 28, 2010

GENERATIONAL MARKETING

I love studying about Generation Marketing.. I the principles and concepts when marketing or speaking to specific target group. You have to know their generation to find out what moves them.

The method of marketing to a specific generation is affecting the way that we promote and sell products and services. We are all a product of our generation. Each generation have their own characterestics, because of this as a marketing target we can usually categorize by generations by the way that we act and speak as well as our belief systems.
There are four popular generational categories that most marketers tend to focus on.

They include:
Millenials or Generation 2001ers, born after 1980
Generation Xers born between 1965 and 1980
Baby Boomers born between 1946 and 1964
Mature Citizens born between 1909 and 1945

In order to market effectively to a generation you must find a way to grab their attention, by using a message that resonates with them. Generational determined lifestyles and social values exercise as much influence on buying and purchasing as more commonly understood demographic factors like income, education, and gender do--perhaps even more.

To succeed in generation marketing you must understand how the motivation of your consumers correlate with the underlying values of their generation. When you know this you are able to customize your message to cater to the generation when it comes to your products and services. You can then present the message with your products, services, and communication to their needs and desires.

Of course, every generation ultimately will pass through the same life stages, from youth to old age. As the younger generations find their place in society as consumers, employees and parents, it becomes more and more important for businesses to acknowledge this soon-to-be-powerful demographic. Build brand loyalty with them now, and you may reap the results for the rest of their lives.

If you have not already explored generation marketing, perhaps it's time to visit this method of marketing as part of your own marketing and advertising mix.

Sunday, February 21, 2010

Kentucky Derby

D. Williams PR Group will host a concert and party during the Kentucky Derby week in April 2010. Please send your email address to dionne@dwilliamspr.com for more information.

Will feature top recording artist, hottest DJ and Celebrity sight seeing!!!

How to Reach Affluent African Americans

GREAT ARTICLE ON HOW TO REACH AFFLUENT AA - MUST READ

How to Reach Affluent African Americans

Friday, February 12, 2010

Magic to Buy Johnson Publishing?


By Brett Pulley

Feb. 12 (Bloomberg) -- Earvin “Magic” Johnson, the Hall of Fame basketball player, is in talks to purchase Johnson Publishing Co., the publisher of Ebony and Jet magazines.

“There have been discussions,” Eric Holoman, president of Los Angeles-based Magic Johnson Enterprises, said in an interview. “There’s no definitive agreement.” He declined to comment further.

The 58-year-old publishing company’s Chicago headquarters would be included in the sale, a person with knowledge of the situation said. A purchase may require satisfying liens that have been placed on the building by one of the company’s creditors, said the person, who declined to be identified because the talks are private.

Linda Johnson Rice, chairman and chief executive officer of Johnson Publishing, declined a request for an interview, said Wendy Parks, a spokeswoman for Johnson Publishing. Johnson Rice “has never talked to ‘Magic’ Johnson with respect to his interest in buying” the company, Parks said.

The former Los Angeles Lakers star would make the company a part of his Magic Johnson Enterprises, which includes partnerships with Starbucks Corp., 24 Hour Fitness Worldwide Inc. and T.G.I. Friday’s Inc., the person said. Advertising revenue at Ebony magazine declined 38 percent to $35.5 million last year on a 39 percent drop in ad pages, according to the Publishers Information Bureau.

Johnson Publications, founded in 1942 by Linda Johnson Rice’s father, John H. Johnson, targets African-American readers and owns archives of photos documenting more than a half century of black life and culture.

Magic Johnson Enterprises was founded by the former National Basketball Association player in 1987.

Wednesday, February 10, 2010

PR students working for a PR agency?



I'm Jasmine and I'm a new student intern for D.Williams PR & Event Management Group. I'll be posting info once a month for students who are interested in the field of public relations. twitter.com/suziesandals

Should PR students work for a PR agency?
If you're a PR student, how are you supposed to know you're a "natural" for a PR agency, and is there a flashing red light that will warn you away if you're not suited?
If you're a student in a PR program, or you're already working and considering your options, I hope you find this advice helpful.


1.Agencies are less glamorous than you've heard.

Don't go into PR if you think you're going to meet "famous and important people".

Bad idea. In one branch of PR - entertainment PR - you may someday meet Somebody Famous (or at least pass them backstage). Most of the time you will meet many people you never heard of. In public relations you will probably meet other people who are interesting, boring, smart, dumb, and beautiful well known in their fields, or obscure. You will not meet Al Pacino, Bill Clinton or the Jonas Brothers.

if you go into that field your job, for a number of years at least, will be making sure that the microphones work and that the hot dogs arrive on time. Somebody once said that the Mafia was like Hollywood: thousands of obscure little guys starving to death and waiting for their big chance, and a few big people making a mint.

2.Agencies are businesses. They need people who think like business people.

you'll be expected to know how to write a good news release. The agency will expect you to write it faster and get it right faster, because it's selling your time against a fixed budget and if it takes you too long, the agency loses money.

Not that agency people are starved or never enjoy any benefits…but the majority of PR agencies are small to medium-sized companies at best. There's no corporate sugar daddy or taxpayer to supply them.

If you think PR is where people will leave you alone while you spend months designing a logo or creating a cool website, you don't want a job at an agency. The pace is faster and there's far more need for every action to make business sense.



3.In public relations there are three skill sets. Only at an agency will you need all of them.

The first is what I'll call "good PR tools". The ability to write clearly and compellingly. (Good spelling, good English, powerful composition). A burning desire to understand the bewilderingly complex world of politics, business and the media. A good grounding in history and the social sciences. A second language would be nice.

Second, "people skills."

Third, "business skills."

4.So who should try for a job at a PR agency, anyway?

You should consider a PR agency (and any good agency hiring person will consider you) if you can answer "yes" to at least six of the following eight questions:

Do you not get bored easily?
Do you have the kind of sense of humor that will help you out of bitter situations?
Can you always see at least two sides to every question - and could you convincingly argue either one of them if you had to?
Do you want to work (at least some of the time) on the most truly fascinating events and situations that confront organizations - restructurings, corporate makeovers, new products and services, maddeningly complex and controversial issues, corporate crises?
Are you a creative, problem-solving kind of person?
Are you good at sizing up people and situations quickly?
Are you self-confident, unafraid of authority, willing and able to speak and write convincingly?
Do you have a passionate need to know why?


John J. Barr

Tuesday, February 9, 2010

Sheila Johnson appointed on President's Committee on The Arts and The Humanities


President Obama announced his intention on February 5th to appoint Sheila Johnson (top photo) & Super Socialite Pamela Joyner to the President's Committee on The Arts and The Humanities.

Ms. Johnson is the only Black woman to own three professional sports teams and is the co-founder of BET. She is also the founder and CEO of Salamander Hospitality.

Ms. Joyner is Trustee Emeritus of The San Francisco Ballet and a Trustee of The School of American Ballet. She is also a Trustee of Dartmouth College.

JET MAGAZINE NEW LOGO


JET magazine, the only national weekly African-American news magazine, announces today the most sweeping evolution in its history. The new brand strategy, said Johnson Publishing Co. officials, will make extensive use of JET's connection with the Black community through timely information with a trusted point-of-view.

Starting with the Feb. 15th issue, JET magazine will unveil many changes, including a new logo, new design and layout, new sections and features to readers looking for that unique black take on the latest in news and entertainment.

"As a world-class media company, we will solidify JET's position as an innovator and leader in the African-American marketplace by offering expanded content that will entertain, inform and extend our readership footprint of the brand in a smart way," said Linda Johnson Rice, chairman and CEO. "We will continue to build our communication platforms to engage our audiences and address evolving consumer needs."

The brand will showcase various points-of-view from recognizable contributors such as Dr. Ian Smith, Warren Ballentine and Fonzworth Bentley on topics directly impacting Black America. Additionally, JET will maintain its readers' favorites such as JET Beauty and JET Love (formally known as Love and Happiness), while dialing up newsworthy content in sports, finance, beauty and style, all with a unique Black angle.

"After listening to our consumers, we have strengthened our content strategy to include coverage of broader topics that are relevant to Black America. Our overarching brand strategy will continue to rollout over the next several months and introduce new signature features such as JET Perspective, JET Buzz and JET Style," said Anne Sempowski Ward, president and COO. "We have always been known for and will continue to provide credible and timely information that connects our community."

The inaugural issue features R&B star Trey Songz, who has been reading JET since he was a child. He was a perfect fit for the launch because he's smart, entertaining and both men and women find his music irrestible. Whether it's a duet with Steve Wonder or his solo performances, he represents the multi-generational JET audience. View exclusive behind-the-scenes video of the JET cover shoot with Trey Songz at http://www.ebonyjet.com/jet